Press Kit

Wine Folly: The Essential Guide to Wine – Press Kit including biographies of Madeline Puckette and Justin Hammack, interior page photos, Wine Folly logos and press contact information.

Paperback: 240 pages
Publisher: Avery (September 22, 2015)
Language: English
ISBN-10: 1592408990
ISBN-13: 978-1592408993
Product Dimensions: 7.4 x 0.5 x 9.1 inches

Wine Folly: The Essential Guide to Wine has become an award-winning, essential online resource for learning about wine, attracting millions of wine beginners and professionals each month. In their long-anticipated book, the site's creators offer a fresh, totally accessible guide to wine that combines sleek data visualization and understand-in-an-instant graphics. Wine Folly: The Essential Guide to Wine removes the snob factor and simplifies complex information on how to taste wine, how to spot great quality, how to find wines you’ll love no matter the occasion, and much more. Organized so that finding great wine is both easy and fun, Wine Folly includes:
  • A guide to wine fundamentals.
  • Profiles of the most popular wines as well as those under the radar.
  • A section on pairing wine and food.
  • A regional section, with detailed wine maps.
  • Advice on finding undervalued wines and wine regions.
Wine Folly is for anyone who loves great wine, pros and novices alike. With its candid and practical approach, it is the indispensable wine decoder for the twenty-first century.

Madeline Puckette

Madeline Puckette is the content director and co-founder of Wine Folly. Her passion for helping beginners learn about wine is the inspiration behind the award-winning website, and the NYT best-selling book, Wine Folly: The Essential Guide to Wine. Puckette’s background in visual design, music and restaurant hospitality have helped shape her communication of wine through infographics, entertainment and social media. Since the inception of the site on December 25, 2011, Puckette’s enigmatic wine designs have been featured in places like NPR, Fast Company Design and The Washington Post. The Wine Folly book has been published in 20 countries including Korea, Germany, Russia, China, France and Italy.

Accolades and Experience

  • Court of Masters, Certified Sommelier (Level 2)
  • 40 Under 40, Wine Enthusiast Magazine, 2015–2016
  • Wine Blogger of the Year, International Wine and Spirits Competition, 2013-14
  • Top Wine Writer, Quora, 2012

Justin Hammack

Justin Hammack is Wine Folly’s core visionary who works behind the scenes as entrepreneur and business strategist (as well as head developer) with an avid interest of information modeling and internet technology.

Geoff Kruth

Master Sommelier, President

Wine is fun. It’s complex, vibrant and meaningful. It should be part of your life… and so should this book.

Karen MacNeil

author of The Wine Bible, 2nd edition

I wish I had had a smart, fast, super-easy-to-understand book like Wine Folly when I was starting out.

Dr. Andrew L. Waterhouse

Professor of Enology, University of California, Davis

With clever graphics, Madeline has created a wine navigator that effortlessly guides new wine lovers to a better understanding of the taste, origins and geography of wine.

Mark Oldman

Wine expert and author of Oldman’s Guide to Outsmarting Wine

A magically vivid wine guide for our information age—cuts through the complexity of wine like a Champagne saber.

About Wine Folly

Wine Folly is an entertaining and educational site that offers answers to wine questions. hosts millions of visitors each month and offers tips, articles, videos and products that help people be confident with wine–in any situation. The site has received accolades from International Wine and Spirits Competition as Wine Blogger of the year in 2013, ranks in top 5 for websites about wine, and #1 on the topic of learning about wine. The site’s wine infographics have been featured on, Buzz Feed, Huffington Post, Fast Company, LifeHacker and the Washington Post among others.

Connect with Us

If you would like any additional information, please contact us!

  • Need a press copy of the book for review?
  • Want an interview with Madeline or Justin?
  • Need Madeline’s wine expertise for a news-related feature?
  • Want to bulk order/wholesale books for your store?


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