Bottom Line: Wine, culture, travel; it’s all subjective. While we certainly have our own biases, we promise that the content is never influenced by financial incentives or corporate pressure. We genuinely care about our visitors and the integrity of our brand.
You may see wine in our content. Typically we receive wines as sample donations. Before a wine ends up on our site, we taste test it to make sure it’s good and accurately represents its variety/region/style. A wine that passes ends up on a special rack. We regularly go to the rack to find suitable wines for a particular piece of content. We see this product placement as a head nod to the producer in lieu of a wine rating. A company cannot pay us to do this, it’s at our own discretion.
Everyone in the wine world already does wine ratings. Wine Folly does not rate wine.
Rant: Wine ratings don’t make sense. They are equivalent to someone telling you that the color blue is better than the color red. We’ve considered looking at wine analysis as to whether the wine has flaws and what its characteristics are, but we have no plans to give someone our subjective opinion on wine.
Recommendations are intended to act as a baseline to get someone started. We’ve decided to recommend wine/products as specifically relevant to a particular piece of content so that a vistor has a real world example. A company cannot pay us to recommend their product.
Some products/services are available through affiliates. Which means Wine Folly gets a kickback if you purchase the item. If an affiliate link is available we’ll use it to help generate revenue, however we never give preferential treatment to affiliate products.
We encourage everyone to contribute in the comments. Although we realize disagreements are at times inevitable, and we can’t single-handedly stop the flourishing internet troll population (our other hand is likely holding a wine glass, after all), here is what we don’t tolerate: