Code of Ethics

Bottom Line: Wine, culture, travel; it’s all subjective. While we certainly have our own biases, we promise that the content is never influenced by financial incentives or corporate pressure. We genuinely care about our visitors and the integrity of our brand.
Have any concerns? Call us. (206) 486-6750

Wine & Products

Wine Placement

You may see wine in our content. Typically we receive wines as sample donations. Before a wine ends up on our site, we taste test it to make sure it’s good and accurately represents its variety/region/style. A wine that passes ends up on a special rack. We regularly go to the rack to find suitable wines for a particular piece of content. We see this product placement as a head nod to the producer in lieu of a wine rating. A company cannot pay us to do this, it’s at our own discretion.

Wine Ratings

Everyone in the wine world already does wine ratings. Wine Folly does not rate wine.
Rant: Wine ratings don’t make sense. They are equivalent to someone telling you that the color blue is better than the color red. We’ve considered looking at wine analysis as to whether the wine has flaws and what its characteristics are, but we have no plans to give someone our subjective opinion on wine.


Recommendations are intended to act as a baseline to get someone started. We’ve decided to recommend wine/products as specifically relevant to a particular piece of content so that a vistor has a real world example. A company cannot pay us to recommend their product.

Affiliate Links

Some products/services are available through affiliates. Which means Wine Folly gets a kickback if you purchase the item. If an affiliate link is available we’ll use it to help generate revenue, however we never give preferential treatment to affiliate products.



We encourage everyone to contribute in the comments. Disagreements are going to happen as the internet troll population is flourishing and there is no shortage of jerks. Being rude, unintelligible, or having poor taste isn’t enough to warrant removing a comment. Here is what we don’t tolerate:

  • SPAM (of any type).
  • Violating the law.
  • Infringing on another visitor’s privacy.
  • Uncivilized language/behavior.



Why do you sell ads?

We’re not huge fans of advertisements, however we think it’s more important to create as much free content as possible. To pay the website bills we allow a select number of highly relevant sponsors to participate in our advertising program.

Do sponsors influence the content?

No. The integrity of our content is too important for any shortsighted financial gains.

What is a sponsored post?

This is when a company gets exclusive advertising rights on the same page as a specific piece of content. It’s equivalent to the classic ‘brought to you by’ advertising campaigns. 100% of the content is created by Wine Folly at our own discretion, the sponsor simply gets a better ad placement.