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Wine Folly Sponsorship Opportunities

Wine Folly Sponsorships

Sponsorships at Wine Folly

Be part of the conversation with a growing audience of new wine enthusiasts on Wine Folly. Offering truth in numbers and working with you to achieve your goals through the development of new content and/or placement within ours.

Sponsoring Wine Folly builds good will as it's a vote of confidence in providing freely available, accurate wine information for all. We do this by following guiding principles (see them below). We at Wine Folly truly appreciate our sponsors and we know our audiences do too.

What We Do

On Wine Folly

  • Shoppable wine placements in articles and guides
  • Winery profile listings on winefolly.com for brands of all sizes
  • Custom sponsorship positions and takeovers
  • Region guides to promote your wine region
  • Newsletter segments
  • Branded sponsor content and guides
  • Seasonal updates and promotions of your guide

Creative Solutions

  • Custom maps, designs, and guides
  • Region guides for your region and its members with full onboarding support
  • Customized courses to scale your team
  • Branded wine collections for importers, parent brands and wine events

Video and Social Channels

  • Short-form branded segments
  • Branded segments within long-form (YouTube) videos
  • Sponsor "brought to you by" placement in popular series'
  • Series development

IRL Activations

  • In-person events and conferences
  • Wine Folly educational experiences
  • Media support for your event
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Wine Folly's Guiding Principles

Accurate, Unbiased Content

  • Maintain high quality, comprehendible wine information
  • Take responsibility for accuracy of content by providing transparency between content and sources.
  • Gather, update, and correct information over time.
  • Credit where due: attribute content with permission and absolutely do not plagiarize.

Independence

  • Independent of influence (corporate, political, or otherwise)
  • Act in the interest of readers and viewers.
  • Facts inform consumer choice. Keep authoritative, non-opinion-based content free of bias. Label opinionated content clearly.
  • Avoid situations where a conflict of interest (or perception thereof) interferes with quality or integrity of content.
  • Disclose unavoidable conflicts. For example, prominently label sponsor placements and sponsored content.

Accountability

  • Accountability through transparency
  • Cite sources.
  • Provide authorship and credit where due.
  • Allow readers to ask questions and receive answers.
  • Update, revise and offer new information.