Wine News & Entertainment

Behind The Scenes: How a Poster is Made

It’s time to get behind the scenes and learn a little bit more about what we do at Wine Folly. During the last major press run of posters, we were able to capture a short video on what offset printing looks like and how a poster is made.

Wine Folly’s very first design was “How to Choose Wine”

Behind The Scenes: How a Poster is Made

How a Poster is Made

  • Idea! how to come up with one

    For us, the best poster ideas come to us in the bathroom or on a long jog. Your brain needs to be free to explore. Try turning the lights off when you take a shower. This is Justin’s forte at Wine Folly.

  • Design a Poster: stay up all night and drink coffee

    We design all of our posters in Adobe Illustrator because of its powerful vector imaging and color abilities. The photos you see in the wine color poster were created in Adobe Photoshop based on real photos. Madeline creates the designs and is inspired by designers all over the world.

  • Fix Problems: spelling, errors, lots of stress

    A spelling error in print is the worst thing in the world. This is the single most stressful thing in making our posters. We take accuracy and truthfulness very seriously so, if you ever catch something, let us know.

  • Choices: Paper, ink and printing type

    PAPER: Paper choice is a big deal. We use 100 lb paper which means 500 sheets of industry-standard sized paper will weigh 100 lbs. This makes our posters not-too-thick but not-too-thin.
    PRINTING: There are three types of printing processes commonly used today: digital, screenprint and offset. Offset printing is the most accurate for color representation but it’s also the most expensive. Screen printing is beautiful and also a touch cheaper if you plan on doing limited edition prints. Digital is through a digital printer like you might find at FedEx Kinkos.
    INK: Ink types vary and soy inks are very common, however light-fast soy inks are not. Light-fast inks are the highest quality inks and will last for hundreds of years in conditions that may receive UV rays.

  • Cross Your Fingers: press run

    During a press run our ultimate goal is that the design looks as good in print as it does on our computer screens. This is harder than it seems because print media uses pigment whereas a computers colors come from light. As a general rule, dark colored designs come out less radiant in the real world than bright and light colored designs. Our rule is this: “Work with a great printer if you want your work to come out right. Work with an excellent printer if you want your work to come out great.”

There’s so much more behind the Wine Folly posters that you CAN’T see or touch that I thought I’d show you. I’m Madeline, I’m Wine Folly’s co-founder… and I design these posters.

Wine Folly is a small company so when we started making posters we wanted to keep it local. We found an amazing printer with a classic Heidelberg Press;

To make a poster; the digital files get converted to 4 colors and burned onto 4 plates; Then, the press expert takes the plate and attaches it to a rotating drum; The drum collects ink and rolls them onto the posters; Hundreds of sheets fly through the printer every minute; It takes a lot of skill to line up each color on a printer like this;

Offset printing is the standard for accurate color and quality in the business; we love these guys, they make our posters look great;

About Madeline Puckette

James Beard Award-winning author and Wine Communicator of the Year. I co-founded Wine Folly to help people learn about wine. @WineFolly

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